VP, Demand Generation

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that’s transforming the global retail supply chain!   

Position Summary:  

The Vice President of Demand Generation is responsible for driving measurable growth through a modern, AI-powered global demand engine. Reporting to the Chief Marketing Officer, this leader will own the strategy and execution that fuels pipeline for both new and expansion business, combining data-driven precision, creative excellence, and deep cross-functional collaboration to accelerate SPS Commerce’s revenue growth worldwide.

Key Responsibilities

• Own the Global Demand Engine: Architect and continuously optimize a multi-channel demand generation strategy that integrates digital, community, events, partner, and content programs to deliver predictable, scalable pipeline growth.
• Drive Pipeline and Revenue Growth: Partner closely with Sales, Product Marketing, and Revenue Operations to deliver high-quality, high-velocity pipeline across both new and existing customer segments, with clear accountability to revenue outcomes.
• Lead AI-Enabled Marketing Innovation: Champion the use of AI and automation across campaigns, lead nurturing, in-product messaging, data enrichment, and customer journey orchestration. Go beyond basic custom GPTs by integrating systems and workflows that scale personalization and efficiency.
• Advance Account-Based Marketing (ABM): Evolve and expand ABM strategies in collaboration with sales leadership to target high-value accounts, orchestrate personalized campaigns, and deepen engagement across buying committees while also managing a volume focused SMB strategy.
• Oversee Digital Marketing Excellence: Lead global digital marketing efforts across SEO, PPC, paid social, and web optimization to maximize visibility, engagement, and conversion throughout the buyer journey.
• Build a World-Class Events Program: Oversee global events and experiences that drive measurable pipeline impact and reinforce SPS’s leadership in supply chain orchestration.
• Champion Data-Driven Performance: Develop and refine attribution models, dashboards, and reporting frameworks that provide clear visibility into marketing ROI, pipeline velocity, and conversion efficiency.
• Lead and Develop a High-Performing Team: Recruit, mentor, and inspire a global team of demand generation, digital, and events marketers, building capabilities that reflect modern marketing best practices and AI-enabled workflows.
• Manage Budget and Performance: Own the demand generation budget and KPIs, regularly communicating progress, insights, and recommendations to the CMO, CRO, and executive leadership team.
  
  

Location: Remote or Hybrid (available for local Minneapolis candidates)

Required Qualifications:  

•  8+ Years Leading Demand Generation in SaaS software leadership roles
• Pipeline and Revenue Accountability
• AI Fluency and System Integration
• Digital Marketing Expertise
• Global Demand Generation Leadership
• Account-Based Marketing (ABM) Mastery
• Data-Driven Decision Making
• Events and Field Marketing Leadership
• Partner and Ecosystem Marketing
• Operational Excellence
• Team Leadership and Development
• Cross-Functional Collaboration
• Strategic Communication

Preferred Experience

• Prior experience as a CMO or Vice President of Marketing, leading cross-functional marketing teams and enterprise-wide growth initiatives

What We Offer:   

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.  

The annual salary range for this role is: $200,00 - $324,600 + Bonus and Equity. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.   

Additionally, you may also be eligible to participate in an annual incentive program. An incentive award, if granted, is based on individual and/or organizational performance.  

SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.   

Commitment to our Employees: 

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact. 

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.