Director, SaaS Product Marketing

Marketing at SPS Commerce is evolving — and this is your chance to be part of something big. As our business scales and our global reach expands, we’re building a marketing organization that does more than create awareness — we drive demand, deepen relationships, and deliver measurable impact across every stage of the customer journey.

We’ve reimagined how we work, combining functional expertise with deep customer insight. Our team is structured around key areas like Brand, Demand Generation, and Product Marketing, and we collaborate through cross-functional pods focused on distinct customer segments — from Retailers and Suppliers to Revenue Recovery & Analytics and Core.

As our Director, Product Marketing, you’ll play a key role in guiding a high-performing team that shapes how our products are positioned, promoted, and adopted in the market. This role leads the strategy and execution that connects product, sales, and marketing to craft compelling narratives, drive go-to-market excellence and accelerate customer growth and retention.

Who We Are:

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that’s transforming the global retail supply chain!

What You’ll Do:

• Further define the Product Marketing Strategy to develop the overall strategy for the product marketing function to increase pipeline, win percentages, ARR growth, and market awareness across the entire platform.
• Own messaging and positioning to develop clear, differentiated messaging for the website, thought leadership, advocacy and in product experiences across the buyer journey.
• Drive go-to-market excellence: Lead product launches and collaborate with product on win/loss insights, pricing, packaging, and promotion strategies.
• Empower sales and partners: Create and maintain sales and channel enablement content, competitive positioning, and objection-handling tools.
• Know the customer: Build and maintain detailed buyer and user personas to inform content, campaigns, and product strategy.
• Collaborate cross-functionally: Partner with demand generation, operations, and events teams to align programs, channels, and campaigns for acquisition and retention.
• Leverage AI through integrations and across solutions, going beyond custom GPTs to advance product marketing.
• Track product and partner performance metrics; optimize programs based on insights.
• Ensure alignment with global marketing strategy and regional needs.
• Provide guidance to junior marketing team members on best practices.

Where You’ll Work:

This role is remote or hybrid, based on the candidate’s location. For hybrid office locations (Rogers, AR or Minneapolis, MN), we Succeed Together through in-person collaboration, balanced with remote work to provide flexibility. The role will require occasional travel for onboarding, training, leadership meetings and/or customer visits, approximately 15%.

What You’ll Bring:

• 5+ years Director Level experience in SaaS solutions
• Experience leading and inspiring a team of Product Marketers
• Expertise in product marketing, partner programs, and go-to-market execution.
• Expertise in leveraging telemetry in product messaging and nurturing campaigns.
• AI-forward with experience creating personalized, 1:1 communications through AI integrations
• Strong strategic thinking and business acumen.
• Excellent written, verbal, and presentation skills.
• Analytical and data-driven decision-making skills.
• Ability to collaborate and influence across multiple stakeholders.

What We Offer:

At SPS Commerce, we are committed to ensuring that each employee's compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.

The annual salary range for this role is: $131,100 - $218,500 + Bonus and Equity. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.

Additionally, you may also be eligible to participate in an annual incentive program. An incentive award, if granted, is based on individual and/or organizational performance.

SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.

Commitment to our Employees:

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact.

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran